B2B Research Blog

6 Benefits of a Customer Feedback Programme

A B2B customer feedback programme can be a valuable resource tool for gaining a deep and accurate understanding into how your customers think, act and feel. Feedback brings insight into how you can improve your core offering, add value to the customer experience and boost revenue in the process. This type of initiative can uncover…
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4 Advantages of Regular Customer Feedback Surveys

Customer satisfaction is a major component of a successful, long-term business. Gathering customer feedback helps to guide business decisions and improvements that are in line with the expectations and needs of clients. One of the most efficient and cost-effective means of measuring customer satisfaction is to create a customer satisfaction survey. The purpose of a…
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Understanding NPS and How It Can Benefit your Business

Measuring customer satisfaction is an essential exercise for all companies; contributing to business development, product development, as well as a factor in improving customer and support services. The Net Promoter Score® or NPS is a management tool used by companies to gauge the strength of their customer relationships, and offers an alternative to standard customer…
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6 Benefits of Conducting B2B Online Surveys

Market research has gained a reputation for being an expensive and lengthy process that smaller businesses can’t afford. A reputation which isn’t entirely true. Online surveys are a great way for B2B companies big and small, to easily conduct their own market research using online survey tools, such as Check-Market, that make it simple for…
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4 Reasons Why Satisfied Customers Are Important

Customers are essential for every business. Customers dictate the dynamics of the market. Without customers, there would be no sales or demand your product or service. Your customers keep your business running; that’s why customer satisfaction needs to be one of the highest priorities for businesses. Some stats from Info Quest to consider: Satisfied customers…
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Tips for Improving B2B Customer Experience Management

In recent years, B2B companies have realised that the way to win customers is to provide, maintain and constantly improve on excellent customer experiences. It followed a switch from a product-centric model to a more customer focused model. The majority of companies have taken a more proactive approach to how they find new markets; develop…
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Salesforce 2015 State of B2B Marketing

Salesforce recently released its ‘2015 State of B2B Marketing Report’. With data collected from more than 2,100 B2B marketers around the globe, the exhaustive report offers sharp insights into the current and future state of business-to-business marketing. The report found that while social channels were being more widely used in the B2C sector, more B2B…
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5 Reasons Why You Should Be Collecting Customer Feedback

Your most unhappy customers are your greatest source of learning.  – Bill Gates   Listening to your customers is always a good idea. When it comes to your business, your customers are a wealth of information. They are regular users of your product or service and have valuable feedback that can be used to improve…
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4 Simple Ways to Boost NPS

The Net Promoter Score (NPS) is a powerful market research tool for measuring the strength of your customer relationships, and how popular your company really is with customers. Compared to traditional customer satisfaction surveys, it is a far more accurate method of measuring customer loyalty and determining the likelihood of a customer to repurchase or…
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9 Simple Tips for Net Promoter ® Best Practice

The Net Promoter Score ® (NPS®) is a management tool launched in 2003 by Fred Reichheld. It is used by companies to gauge the strength of their relationships with customers. Widely adopted, it is held in high esteem as a means of measuring loyalty and collecting feedback to drive change. If your company is using…
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6 Ways You Can Improve B2B Customer Satisfaction

The importance of customer satisfaction cannot be stated enough. A happy and satisfied customer is a customer who will return and buy from your business again and again; they will likely promote your company to others; and maybe even pay a little bit extra for premium services or products.That’s why it is vital to keep…
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6 Ways That B2B Market Research Can Transform your Marketing Efforts

In marketing, change is a fundamental part of life. With tools, trends and channels constantly changing, the marketing landscape looks completely different today than it did ten, five or even one year ago. But what doesn’t change is the fundamentals of successful marketing. Knowing your audience; and then reaching them with the right message, at…
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How a B2B Customer Feedback Programme could Double Your Profits

Customer satisfaction = listening = feedback = increased profits. Considering customers are the life-blood of your business, it pays to listen to what they think, feel and say about your product or service. The importance of keeping existing customers happy is well documented. One way to do this is through a customer feedback programme. A…
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B2B Customer Loyalty: Are B2B Customers Loyal?

Any successful business needs loyal, repeat customers. Companies that retain their customers tend to grow faster, and make higher profit margins at a much lower cost than companies who are constantly spending to acquire new ones. While loyal and satisfied customers make for great brand ambassadors who promote the company through word-of-mouth marketing. To put…
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4 Simple Tips for Winning Back Lost Customers

Selling to existing customers costs far less than trying to win new ones. This is a long accepted fact in business, backed up by mountains of research and studies on the topic. With this in mind, it makes a tremendous amount of sense to keep your existing customers happy, and ensure they receive the highest…
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