Lost Customer Research

Your loyal customers are your most profitable customers.


Studies show that there's a 60-70% chance of selling to a current customer. So, retaining your existing clients should be on the top of your priority list. If retaining or winning back customers is a problem for your business, then B2B Research can help.

But many businesses just accept that a customer is lost and don't try and win them back - even though there's a much higher chance of selling to someone they've previously done business with.



Lost and Lapsed Customers

Lost or lapsed customers can still offer huge amounts of sales potential to your business, and bring in significant revenue.

[/ezcol_1third] [ezcol_1third]

Understanding Why Clients Leave

B2B Research can help your business to understand why customers or prospects leave or switch to a competitor.[/ezcol_1third] [ezcol_1third_end]

Unearthing the Reasons

Our detailed Lost Prospect & Lost Customer research surveys identify and interpret the true cause of customer departure. [/ezcol_1third_end]

Customers leaving can happen for a number of reasons; they could turned away due to neglect; by poor customer service or attitude; dissatisfaction with the product or service; or they could be lured away by a competitor. Discovering the motivations behind the decision and the client's perception of the company is the first step in winning back lost business.

Understanding the reasons why your business is losing customers is the key to winning them back, and growing your sales pipeline in the process.


Our lost prospect and lost customer research campaigns, provide valuable insight into the factors and drivers that influence both customer and market behaviours, helping to explain the motives and reasons for the decision.

Questions Our Lost Customer Research Can Answer

  • Factors which affect a customer's decision to leave - whether price, customer service or indifference placed a role in the decision.
  • If competitors played a role in the decision.
  • How you can win back customers
  • Measure whether competitors are delivering on promises
  • Gain insight into whether reasons for leaving change over time

Some of Our Clients


For a jargon free chat call us on 01 5143323