The B2B Research Team

b2b research team

The B2B Research team is a diverse mix of dedicated professionals, all with a common focus towards helping you to understand what and how your customers think; transitioning away from gut instincts and towards a more evidence based approach to decision making.

b2b research teamAll elements of our projects are managed in-house – project design, survey scripting, data collection, analysis and reporting. Our in-house telephone unit, based in Waterford, specialise in interviewing 'hard-to-reach' audiences – from IT managers to automation managers –to accountants and energy managers.

Our team of multilingual, native language speakers can carry out interviews in English, French, German, Spanish, Italian, Korean, Japanese and Chinese.

Over the years, we have interviewed every possible job title and head of function. And we think that you will agree that it's our in-depth understanding of B2B decision making that sets us apart.

 Paul Walsh | Founder and Owner

Paul Walsh

"There's something special about seeing our clients benefit from our research – whether it's driving improvements in their business as a result of a customer feedback study or profiting from the insights we gather as part of a market assessment."

Paul is our chief insight seeker and leads the B2B Research team. Paul has a genuine passion for helping our clients better understand their audience's world; perceptions; and thinking. With 10 years' experience, it's fair to say that business-to-business research is part of Paul's DNA.

Paul has input in every client project we manage; from handling enquiries through to project design, analysis and presentation of results. He has experience with a broad spectrum of data collection methodologies including CATI, email and face-to-face.

Before setting up B2B Research, Paul founded Focus One, one of Ireland's leading telemarketing and market research companies which provides business development support services to some of Ireland's leading B2B businesses.

Paul graduated from University College Dublin, with an honours degree in Commerce. Originally from Dublin, Paul now lives in Tramore, Waterford with his wife and 3 children.

Email Paul or call 01 5143323.

View Paul Walsh's profile on LinkedIn

Our Interview Team

b2b research team

We have a highly experienced team of professional interviewers, who are accomplished in interviewing hard-to-reach, and often research resistant, B2B respondents.

Contact us anytime to arrange an introductory call with our interviewing team so you can "put us through their paces."

All our interviewers are native language speakers who bring a wealth of local market knowledge. We use this knowledge to inform our fieldwork; guiding us on campaigns elements such as optimum times to reach respondents, use of incentives, direct contact or via gatekeeper, interview length, requirement for formal pre-approach and the use of different Likert scales.

Some of Our Clients


For a jargon free chat call us on 01 5143323